Chapter 1103
Chapter 1103
40 days may be a challenge for others, but for the powerful Fourth Continent Company, it is just a small case.
Lan Youlin, as the executive president of the Fourth Continent, has outstanding business capabilities.
When Meng Haisheng mentioned the professional term "baseband processor", although Lan Youlin did not react for a while, he immediately looked up relevant information after hanging up the phone and consulted his trusted engineering team.
It was late at night, and Lan Youlin's mobile phone vibrated several times. It was a call from his wife, but even so, he could not be called back home.
At the same time, Meng Haisheng was also busy. After hanging up Lan Youlin's phone, he went directly to the mobile phone R&D center.
On the other hand, he seemed to feel that his plan needed to be adjusted. The original plan was to launch a music phone with built-in ICQ, but the conversation with Lan Youlin made him doubt the existing strategy.
Since Colin Group intended to target him, Meng Haisheng knew that he could no longer follow the routine.
Isn't it just a high-end phone? Who can't make it?
"Professor Cao, I want to change the next phone on the market." Meng Haisheng said firmly.
"Boss, what specific ideas do you have?"
"I plan to launch a high-end phone, priced at around 14,000 yuan."
Cao Ming was a little surprised when he heard the price, "You know, such a price requires us to reach the extreme in materials and technology. We can't take risks."
Meng Haisheng responded calmly: "I will choose the mobile phone screen from Armando, Mexico. Their technology is far superior to Colin Group."
"As for other functions, they are not the focus." Meng Haisheng's eyes were firm, "The important thing is to show the identity of the owner. I remember seeing a rotating screen mobile phone designed by a female employee."
"Find the design drawings, I want to hold an emergency meeting immediately."
Cao Ming took action immediately and gathered the senior executives of the R&D center in the conference room. Looking around, Meng Haisheng said: "You are all the backbone of the company and are already middle class. Think about it, what kind of mobile phone do you want to have to show your identity?"
Several senior executives looked at each other, and for a moment they didn't know how to start.
"Don't be restrained, speak your mind."
Cao Ming cleared his throat and said, "We are not big shots, so we don't need to show off our status. But if we really want to be different, I think we can start with the phone shell."
"Most mobile phones have plastic shells. We design a metal shell. As soon as the phone is taken out, people around can feel its difference."
"The phone shell is indeed important, but the screen material is also critical. Using sapphire will give a noble and unique feeling." Another senior executive added.
As someone took the lead, the topic gradually became hot: "It would be perfect to integrate the dial design of a luxury watch on the display."
"This idea is interesting. Going further, we can consider inlaying gems on the phone, such as sapphires, emeralds, and rubies. If the budget is sufficient, gold shells and diamond inlays are also an option."
When Meng Haisheng said this, the senior executives showed incredible expressions on their faces. One of them even swallowed his saliva. Obviously, such a luxurious idea was unheard of.
"Don't look at me like that. What I said is true. Cao Ming, you decide on the exterior design of the phone first, and I will focus on the screen design. Let's launch this high-end phone as soon as possible.". "
"Understood, I'll start right away."
Just when Meng Haisheng was busy planning a high-end phone, a cool phone with a built-in Snake game finally debuted.
On the day of its launch, Meng Haisheng launched an advertising war.
All major TV stations and newspapers published the promotion of this novel slider phone.
As soon as this phone was released, it immediately became the focus of the market. Its unique slider design and built-in mini-games attracted many consumers.
At the same time, the sales of Colin Group's newly launched flip phone were hit, and the data fell dramatically.
This situation was obviously not expected by Minot.
Minot rubbed his temples and sighed heavily. He thought that there was a clear gap between his and Meng Haisheng's market strategies: he was focusing on the high-end market, while Meng Haisheng was catering to the mass market. In his expectation, the customer base of the two should be completely different.
He turned to Hande and asked, "Hande, what's going on? Why did our mobile phone sales suddenly drop so much? Have you checked it out?"
Hand looked confused at the moment. After receiving the news, he asked the sales manager, but the sales manager could not give a specific reason.
Minot looked at Hand's gloomy face and became more unhappy.
"Hand, you are in charge of the market, you should have been prepared for this kind of thing.. I pay you a high salary because I hope you can stand up at the critical moment, not here to tell me that there is no answer! "
"Boss, I will investigate immediately."
After being scolded by Minot, Hande called the sales manager in a depressed mood to inquire about the sales situation.
"Mr. Angus, I am also wondering why our mobile phone sales have dropped so sharply."
"Yesterday was the first day of Noah's slider phone on the market. I was mentally prepared, but today's sales are still the same. I am also confused."
"Give me a few days, I will do a market survey to see what the specific reasons are."
Pan Yu, the sales manager on the other end of the phone, felt the pressure. He did not expect that a slider phone would have such a big impact.
"Hurry up! The big boss is very angry now. If you can't even sell the phone, the year-end bonus will be gone. ”
After the call, Pan Yu immediately organized a team to conduct market research. He also personally bought a Noah slider phone to understand the difference between the two phones.
The two phones were placed in front of him. He picked up the Noah phone and looked at it carefully.
From the appearance, Pan Yu couldn't help but sigh that Noah's design was really ingenious. The white phone is matched with an orange thin frame, revealing a sense of futurism in its simplicity, which makes it visually very impactful.
Noah's phone has a calm and heavy feeling when you pick it up. With a gentle push, the silver keyboard is exposed, making people love it. .
Pan Yu entered the mobile phone interface and quickly found the Snake game. This small game is a highlight of Noah mobile phone. He wanted to experience what is so special about this small game.
When Pan Yu started the game, he was attracted.
This simple Snake game seems ordinary, but it is hard to resist. As the length and speed of the snake gradually increase, you will lose if you are not careful.
Pan Yu seemed to be obsessed, immersed in one game after another. When he came to his senses, an hour had passed.
He put down the phone and took a deep breath, "It turned out to be this game. This is really a killer."
Pan Yu realized that Colin Group needed a countermeasure. They couldn't lose to competitors just because of a small game.
After an afternoon of investigation, Pan Yu collected more than 200 questionnaires. To his surprise, more than 80% of Noah users said that they chose to buy mainly because of the novel design of the slider phone and the interesting Snake game.
Even, they put the price factor after these two major features.
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