Huayu Chef

064 sets new records, secures endorsements, and wins commercial deals.

Yu Hangying has an impressive resume. In 05, she founded the first outdoor reality dating show in China, "Boys and Girls". After that, she served as the producer and director of outdoor or studio programs such as "I Am a Judge", "China's Got Talent", "Turning Around and Meeting TA", and "Life's First Time" on Blueberry TV.

In her previous life, she served as the chief producer of the phenomenal reality show "Running Man" for 14 years, and was known as the "Running Man boss lady".

The following year, he was transferred from deputy director of the Blueberry TV Program Center to director of the Blueberry TV Strategic Development Center, and also served as general manager of Zhejiang Blue Giant Star International Media Co., Ltd.

He left Blueberry TV in 17 to found Atom Entertainment.

"Wild Kitchen" is a reality show variety program she co-produced with Mango TV, focusing on outdoor food exploration.

Zhang Jinxuan has few connections in the film and television industry. Currently, he has only been able to get in touch with Huanrui's "Swords of Legends" through Yang Mi's studio. He has no dealings with high-ranking officials at television stations. Yu Hangying can be said to be the most important person he has come into contact with.

Running Man, this reality show that burst onto the scene in 14 became an instant hit, making all the MCs famous and producing many big names and top stars. Zhang Jinxuan was still filming when he time-traveled.

Maintaining a good relationship with Yu Hangying is a good idea, as it provides an alternative path to fame through variety shows should the drama industry's resources change. This also gives Xiao Dangjia more options.

"Director Yu, I have watched your programs such as 'Boys and Girls,' 'I Am a Judge,' and 'China's Got Talent.' I have long admired your name."

"Knowing I'm here makes things easier, Mr. Zhang..."

"Director Yu, just call me by my name or call me Xiao Zhang."

"Okay, I'll call you Xiao Zhang then. Xiao Zhang, I'm calling you today mainly to talk about the copyright of 'Wild Kitchen.' You own the copyright to this video series, right?"

"be mine."

"Want to sell?"

"Director Yu, the video I made isn't a variety show, so it probably won't get on TV, right?"

"Xiao Zhang, you've misunderstood me. I wasn't asking about the TV broadcasting rights, but the video copyright. Do you want to sell it?"

Zhang Jinxuan apologized, "I'm sorry, Director Yu, I've already signed a priority cooperation agreement with Youku. The subsequent development of the copyright for 'Wild Kitchen' must consult Youku. I don't want to sell it for the time being."

Yu Hangying secretly regretted that "Wild Kitchen" had already aired three episodes, and judging from the number of views and online discussions, the series of videos and Zhang Jinxuan himself had unlimited potential. She really wanted to make this variety show of the same name a reality.

Just then, Zhang Jinxuan suddenly suggested, "Director Yu, you are an expert in the field of television variety shows. Since your station is interested in 'Wild Kitchen,' we can cooperate in its development."

Collaborative development?

Yu Hangying raised an eyebrow and asked with interest, "How will we cooperate?"

"Youku is an online platform, Blueberry TV is a television station, and I am the copyright owner of 'Wild Kitchen.' We three parties can contribute copyright, money, and manpower, so we can definitely co-produce it."

Yu Hangying sighed, "The idea was great, I should have called you a few days ago, but now it's too late. Our Blueberry Channel has already reached a cooperation agreement with Emperor Entertainment and will no longer produce any other food programs."

Upon hearing the words "Emperor Entertainment," Zhang Jinxuan's heart skipped a beat, and he vaguely realized something. Without showing any emotion, he said, "Director Yu, if Blueberry Channel doesn't want to do it, you can do it yourself."

"Xiao Zhang, you're oversimplifying things."

"Director Yu, do you have any good suggestions?"

Yu Hangying was both speechless and amused. Who are you? Why should I give you advice?

"Xiao Zhang, do it your way."

"Thank you for your guidance, Director Yu."

What did I give you pointers on?

The two then chatted for a couple of minutes before hanging up.

Zhang Jinxuan pondered for a moment, then searched online for news about Blueberry TV and Emperor Entertainment. There were indeed some rumors about frequent contact between the two parties.

A further search of Emperor Entertainment's artists revealed Xie Tingfeng's name on the list, making the whole truth clear.

Is "Chef Nic's Taste of Life" coming soon?

Among the various chefs, Xie from the south and Jia from the north, Chef Xie is the most trendy, having long ago started experimenting with cross-disciplinary cooking techniques.

Zhang Jinxuan remained unmoved by the competing variety show.

Chef Xie already has the resources, backed by Emperor Entertainment. He can get "Queen of Man" to come out of retirement with just a phone call and a red envelope. Brother Long will also show up, and a bunch of Hong Kong superstars will lend their support. This kind of luxurious lineup can easily beat any variety show in mainland China.

In terms of becoming a massive hit, "Wild Kitchen" can't compare to more entertaining outdoor reality shows like "Running Man," which is a real shame.

You go your way, I'll go mine; we'll each go our own way.

Zhang Jinxuan doesn't care much about "Chef Nic's Taste of Life". His recent focus in the entertainment industry is filming "Wild Kitchen" and securing the role of Ling Yue in "Swords of Legends". He is waiting for the right opportunity to pursue the role of Baili Tusu, and he plans to create a hit next year.

Having made up his mind, Zhang Jinxuan stopped worrying unnecessarily, opened the Youku APP, and went to his personal backend to check the playback data for the third episode.

Holy crap.

Zhang Jinxuan rubbed his eyes, making sure he hadn't misread the numbers, and immediately showed a shocked expression.

Since its release at 10 a.m., in just over 5 hours, the number of views for "Wild Kitchen Episode 3: Old Explosive Three" has approached 2 million, which is twice the number of views for the second episode in 24 hours.

That's amazing.

"No wonder so many crazy fans came today, the data has exploded!" Zhang Jinxuan was overjoyed and left Youku, then opened Weibo.

The number of Weibo followers has exceeded 50 and is approaching 60, and several entries related to "Wild Kitchen" have appeared on the trending topics list.

Besides the five that Yang Zi saw in the morning, there were also "Life Winners and Life Losers", "cinema", "The Mad Life of Zhang Jinxuan, the King of Memes", and "A New Record for Youku Original Videos".

A total of 9 trending topics.

What does "Zhang Banbi" mean? This is it.

Hands on hips, leaning back tactically.

Suddenly, Zhang Jinxuan found those crazy fans outside much more agreeable. He felt invigorated, full of energy, and strode back to the kitchen.

Wild Kitchen stayed open until 9 p.m. that night. Mao Juncong and Tang Qiwen made braised chicken feet and braised black duck three times, breaking the daily turnover record and reaching 50,000 yuan.

The employees were exhausted.

Zhang Jinxuan got home after 11 p.m. Nazha was already in bed, still awake, playing games on her phone with a face mask on. She's a night owl too, often staying up late.

After taking a shower and entering the bedroom, Zhang Jinxuan used physical methods to help the silly beauty break her addiction to staying up late. After their passionate encounter, the two embraced and fell into a deep sleep.

The following morning, Zhang Jinxuan got up, washed up, and went back to his bedroom to change his clothes.

He took out a Ralph Lauren suit that he hadn't worn in a long time from the closet. It wasn't a luxury brand, but it was considered pretty good among men's ready-to-wear suits.

Shirt, trousers, tie—one by one, she put them on. Nazha, still half-asleep, squinted at Zhang Jinxuan, then her beautiful eyes widened suddenly. "Senior brother is playing the suit seduction game so early in the morning. Does he want me to help him take them off piece by piece?"

"Hey, what are you doing? Don't tear it! I'm about to head out to sign a business endorsement deal with a brand..."

The brand we signed today is Guangyuan Biscuits. The studio reached an agreement several days ago. Originally, the signing was scheduled to take place in Shanghai, but Huanrui changed the signing ceremony to Beijing, so the signing location changed to Beijing as well.

In addition, Guangyuan Biscuits also wanted to include GG in "Wild Kitchen". This was the first commercial order that "Wild Kitchen" had received, and Zhang Jinxuan took it very seriously, even digging out his most treasured suit.