Entertainment: Becoming famous overnight starts with not being a bootlicker

Chapter 465

Time flies, and in a blink of an eye it is the day of the premiere of the movie "Sword Record".

As the creator and singer of the movie theme song, and the actor of the character in the play, Sun Yunhao was invited to attend.

In the film industry, there are several common terms such as preview, advance screening, premiere, and public screening.

They each represent the way movies are screened for different audiences at different stages.

First of all, there is the preview. Anything that has not yet entered the formal ticketing system can be understood as a preview.

The role of previews is different at different stages of the film.

For example, the previews done during editing are to facilitate the production party to make necessary adjustments and optimizations to the film based on feedback; the previews done after the film is completed are more to understand the selling points of marketing.

Such previews are generally organized by professional organizations for different audiences to watch.

Previews are usually not sold to the public, nor are they counted in the box office.

And advance screenings, generally speaking, mean that the movie has entered the formal ticketing system.

A certain number of previews will be held one or two weeks before the official release.

Ordinary audiences can watch movies by buying tickets.

Generally speaking, the purpose of the preview is to see the reputation of the film and do some word-of-mouth marketing.

For example, the box office and reputation of the preview are very good, which will be an important selling point when the film is officially released.

Of course, this is also a double-edged sword.

If the performance of the film in the preview is not very good, it will inevitably have some negative impact on the subsequent official release.

So, the preview does not necessarily mean how long in advance to order or how much to order.

So there were some films that said "large-scale previews exceeded 100 million" before.

It is mainly based on the marketing situation of the film.

I believe everyone is more clear about the premiere.

It is mainly one day or the day or two days before the release of the film, the main creative stars of the film get together, and then do a premiere.

The logic of the premiere now is more like a show, a star promotion meeting.

Watching the film is just one part of it.

Like media interviews, or some interactions between the main creative staff on the stage, may be the most important link.

As for the public screening, the public screening is actually the day when the film is officially released.

As long as the audience is willing to buy tickets, they can buy tickets for the day to watch.

After the public screening, it is usually accompanied by a roadshow.

The meaning of a roadshow is that after the audience has watched the movie, the director, actors or the main creators will come out to chat with everyone.

They will attract more audience attention and go to the theater to watch by explaining the selling points, highlights and unique features of the movie.

Communication with theater managers is another important part of the roadshow.

The main creative team of the film will introduce the advantages and characteristics of the film to the theater manager, and strive for more support for the scheduling, so that it can get better box office results after the movie is released.

That feeling is like a sales pitch: "Dear, this movie is very good, please increase the number of scheduling for me!"

To put it bluntly, the reason why the film company does so much is to make others feel that this team is thoughtful and hopes that everyone can come to see this movie. The ultimate goal is to go for the box office.

Regarding the above statements, the most common question I have seen is: "Is there any difference between the content of the preview and the public screening?"

The answer is no difference!

All of this leads to another question: "Since there is no difference, why do we need to preview it? Is it unnecessary to take off pants and fart?"

You can think of it as a kind of marketing, or a "trial operation" of a store.

Of course, if there are any shortcomings in the trial operation of a store, they can be changed, but not in a movie.

Out of curiosity, Sun Yunhao searched the Internet for the investment amount of "Sword Record", and the investment was a full 300 million yuan.

In today's era of movies, this investment amount is really not low, it is a real big production.

There is no way, the actors' pay is a huge expense, and because "Sword Record" is a martial arts film, some special effects are also expensive.

"According to the 1:3 split ratio, with this investment, the box office will eventually exceed 900 million to make a profit." Sun Yunhao said in his heart.

Sun Yunhao has learned about the Chinese film box office split model, which is similar to that of another world.

Specifically, after deducting the film industry development fund and related taxes and fees, the remaining 90% of the movie box office is the net box office.

Of the net box office, cinemas and theater chains usually receive 57%, while producers and distributors share the remaining 43%.

If the producer and distributor are the same and there is no additional distribution agency fee, the producer can get up to 43% of the net box office.

Therefore, for a movie with an investment of 300 million,Its box office needs to reach about 900 million to achieve a return on investment. ‌

Of course, this is not an absolute number, and it should be calculated based on the investment portfolio of different movies.

In actual operation, a movie, in addition to relying on box office revenue, has many other ways to make money.

For example, after the movie is released in theaters, its copyright can be sold to online video platforms for playback, thereby obtaining copyright fees.

This profit method has become one of the important sources of income for the film industry.

The level of copyright fees usually depends on factors such as the quality and popularity of the film and the purchasing power of the online platform.

These days, not everyone has time to go to the cinema to watch movies.

A movie costs dozens of yuan to watch in the cinema, and some people really don't want to spend this money.

But it's different on the Internet.

Although there is no audio-visual effect like that of the cinema, the price is only a few yuan.

Cheap is the king!

In addition, the film company can cooperate with brand owners to insert advertisements or carry out brand promotion in the movie to earn advertising fees. This profit method is particularly common in commercial films.

Advertising cooperation and product placement can provide additional financial support for movies, and also provide publicity opportunities for brands, achieving a win-win situation.

In addition, derivative products created based on movies, such as movie peripherals, games, toys, etc., are also a major source of income.

Film companies can earn income by authorizing other manufacturers to produce and sell these derivative products.

These products often have high market value, can attract loyal fans of movies, and bring continuous benefits to the film industry.

In addition, film companies can distribute movies to overseas markets and earn income through box office revenue and copyright sales.

In this world, it is common for Chinese movies to "go overseas".

Many movies have earned considerable income abroad, and overseas distribution has become one of the important ways for the film industry to make profits.

Lu Yichen, the "movie emperor", took the path of going overseas and "fished" it.

In short, there are many ways for a movie to make money.

But the big head is still in the movie box office, which is the top priority.

As mentioned earlier, this year's National Day file is very popular.

There are 8 more movies released with "Swords and Swords".

Of course, with so many movies released together, some will definitely be runners-up, while some will be the focus of major theaters.

At this time, it is really a case of eight immortals crossing the sea, each showing their own magical powers.

As you can see, some movies have a screening rate of up to 60% to 70% in theaters as soon as they are released.

Some movies may only have one show all day long, and there may even be ticket theft in this show.

There are many tricks involved.

I mentioned several major movie screening modes before. Perhaps the film company is confident in "Swords and Swords", so they did not arrange previews and advance screenings.

Just have a premiere ceremony and wait for the official release on October 1.

But other movies are not so "hardcore". Three movies have opened advance screenings in advance.

Two of these three movies are domestic, and one is foreign.

Three movies, three fates.

One of them is a domestic comedy called "Fun Hot Pot Restaurant". The preview directly failed and its reputation fell to the bottom.

The Internet is full of complaints from moviegoers:

"The creative team, please come out and tell us yourselves. Is this movie for people to watch? The plot is chaotic and illogical."

"The jokes are awkward and forced to be funny, which makes people feel uncomfortable."

"Avoid using real names! It's a complete waste of movie ticket money. This movie is just to cheat people."

Such negative comments came like a tide, almost announcing the early death of "Fun Hot Pot Restaurant".

No one needs to notify. The managers of major theaters have already notified them to reduce the number of screenings for the film as much as possible.

Even if the leading actor of the film is a first-line celebrity, so what?

At this time, who cares whether you are a celebrity or not? You have no say in the flopped movie. It's best to get out of the way!

Another domestic movie, "Detective", has received good reputation, and the audience response at the preview is enthusiastic.

"The plot is tight and full of passion, which makes people excited."

"The actors' acting skills are online, and the fighting scenes are very exciting."

"This is a movie worth watching twice, highly recommended."

These positive reviews have accumulated a good reputation for the official release of the movie.

As for the foreign movie "Star Adventure Legend", the reviews are polarized.

Some viewers were shocked by its grand sci-fi scenes and wonderful special effects, "The special effects are amazing, as if you are in the universe." "The plot is full of imagination, it is a visual masterpiece."Banquet."

But some viewers think that the plot is too complicated and difficult to understand. "I didn't understand what the story was about after watching it for a long time."

"The special effects are good, but the plot is too brain-burning and tiring to watch."

Under such circumstances, "Sword and Sword" has attracted much attention.

...

It is natural to dress up for the movie premiere.

As the spokesperson of "Qimengyuan" in China, Sun Yunhao usually wears customized clothes for some formal events.

The premiere of "Sword and Sword" was held in Beijing. Sun Yunhao set out directly from home after calculating the time.

At this moment, the venue where the premiere of "Sword and Sword" was held was surrounded by reporters.

They squatted here early just to compete for a relatively front position.

Good photos and videos naturally need a good position to support them.

At the same time, standing in the front row, there may be opportunities to interview actors.